There are three variants in Taura’s new functional fruit line-up: URC Fruit & Protein (fruit enriched with milk and pea proteins), URC Fruit & Energy (fruit with natural caffeine from green coffee, plus guarana) and URC Fruit & Fibre (with natural fibre from fruit and healthy grains).
“Energy, protein and fibre are among the key trends in the nutrition category at the moment, but delivering the benefits of these to consumers is always a challenge,” said Taura CEO Peter Dehasque. “Taura’s URC fruit is the perfect carrier for these ingredients, as it enables food companies to create next-generation products that provide functional benefits in a way that’s natural, convenient and pleasurable, ticking all the boxes in terms of what consumers are looking for.”
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