US-based tequila brand Løs Sundays has raised $3.5 million in a Series A funding round, which will support the brand’s expansion to grow its footprint across the US.
The round was closed out by San Francisco-based investment group, CircleUp Growth Partners, joining earlier investments from Ketch Ventures and Room9.
Established in 2017, Løs Sundays crafts tequila in a family-owned, female run distiller in Jalisco, Mexico. The brand reportedly uses sustainably-farmed 100% blue weber agave and its product portfolio consists of three expressions: Blanco, Reposado and a coconut-infused Blanco.
Løs Sundays has gained national distribution with Southern Glazer’s Wine and Spirits and the brand is currently expanding into 30 new markets in the US and two other countries.
“The tequila industry has been traditionally dominated with more serious, mature, and masculine advertising, and we felt that there was an opportunity to introduce a high-quality brand with a more inclusive and relatable approach to the category and its growing consumer base,” said Mitchell Hayes, CEO and founder of Løs Sundays.
“The team is very humbled that CircleUp Growth Partners is joining the Løs Sundays family, and we are thrilled to see our love for tequila combined with our passion for creativity evolve and grow into a brand that is winning new consumers and growing quickly in the alcohol beverage space.”
Karen Howland, managing director and general partner at CircleUp Growth Partners, said: “CircleUp Growth Partners looks to invest in companies that are disrupting large and stale categories. Løs Sundays’ edgy marketing resonates with the younger female demographic which is often overlooked by mainstream tequila brands.”
© FoodBev Media Ltd 2021
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