British retailer Tesco is broadening its selection of wines with ten new upmarket offerings.
The wines, launching as part of Tesco’s premium Finest range, are made in partnership with renowned producers around the world. They include Tesco Finest Lambrusco Reggiano Amabile, St Emilion Grand Cru 2011, and Vire Clesse 2015. They launched online and in store this week with a retail price between £7 and £20.
It comes after discounter Aldi expanded its collection of fine wines last month.
Tesco wine buyer James Davis said: “These fantastic new Tesco Finest wines offer customers an opportunity to discover a range of top-quality old-world wines at exceptional prices. By introducing a combination of classic and lesser-known styles, and emerging grape varieties and regions, we have added an exciting level of depth and quality to our own-label wine range.
“We hope Tesco own label wines will become a real destination for wine exploration and discovery for shoppers across the country.”
The new releases bring the total number of wines in the Tesco Finest range to 96. It also include a premier cru champagne, chablis and malbec.
All of the wines are sourced from the so-called ‘old world’, which in winemaking is used to refer to the traditional wine producing countries such as France, Portugal, Italy and Spain.
The branding on the bottles has been redesigned to reflect the quality of the wines, and each bottle will now feature a Tesco Finest crest which will highlight the producers Tesco has partnered with to bring the wines to market.
In the last year, Tesco has seen growth in its premium wine category, with the sale of wines priced at £7 and above increasing by 7.5%.
Davis continued: “We are seeing that customers are looking for premium wine to celebrate an occasion or to be an interesting talking point at the dinner table.”
In addition to the new full-sized bottles of wines, Tesco Finest is also introducing a range of top-of-the-line classic varietals in 187ml bottles. The smaller bottle sizes are great for single serves and portion control, but also offer the ability to trial new wine styles and discover a new favourite, Tesco said.
© FoodBev Media Ltd 2017