Tesco has launched a new range of low-alcohol wines after seeing demand for the beverages more than double in the last year.
The supermarket believes that demand is set to grow even further after launching a range that is said to be ‘virtually indistinguishable in taste’ from its alcoholic counterparts.
The range includes five customer favourites – a Cabernet Tempranillo, a Grenacha-Rosé and a Sauvignon Blanc – the latter two in both still and sparkling varieties.
Tesco claimed that the taste improvement comes from a new spinning cone technique that removes the alcohol without sacrificing the aroma, quality and flavour profile of the wine.
It said that until now most non-alcoholic wines have been fermented until they reach the point where they are about to turn alcoholic so the liquid never becomes wine.
Tesco wine expert Alexandra Runciman, who developed the range, said: “Consumption of alcohol in the UK down is down by 18% over the last decade and we’re seeing more customers looking for a quality wine drinking experience without the alcohol.
“In recent years we’ve seen improvements in the quality and range of low- and no-alcohol ciders and beers which have put the wine equivalent firmly in the shade.
“This is the first wine range of its kind sold by a supermarket which offers customers a real comparable alternative to popular varieties like Cabernet Sauvignon, Grenache Rosé and Sauvignon Blanc, without any compromise on taste.”
The wines, which contain less than 0.5% alcohol, have been developed in partnership with international wine producers Felix Solis, and will be available in over 700 stores across the UK and online, priced from £3.
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