Thatchers introduces blood orange cider

Thatchers Cider has expanded its premium cider portfolio with the launch of a blood orange variant in the UK.

Thatchers Blood Orange is crafted with naturally sweet dessert apples – Braeburn, Fuji and Gala – which have been specially selected for their sweetness, aroma and quality. 

The new release has a 4% abv and is available in either a 500ml bottle or 440ml can.

Martin Thatcher, fourth generation cider maker, said: “Packed with sweet, juicy flavour, Thatchers Blood Orange will tease the taste buds and quench the thirst. All our ciders are made with the same deep-rooted responsibility that comes with 117 years of cider making here at Myrtle Farm.”

He continued: “This is a juicy addition to the growing Thatchers Cider family, attracting a new generation of cider drinkers. With the blood orange flavour yet to make its mark in cider, Thatchers Blood Orange will cut through a cluttered fruit cider category, whilst introducing new shoppers into cider.”

The 500ml bottle has an RRP of £2.30 while the canned four-pack is £5.50. The new release will have a nationwide roll-out at the end of February.