Through these efforts, Kraft has already eliminated the equivalent of 14 million pounds of salt from the North American diet annually.
“Sodium plays several important roles in food, including enhancing taste and texture, as well as helping keep products fresh,” said Russ Moroz, vice president, research, development & quality. “But our scientists and product developers also know that more than half of North Americans are interested in lowering their sodium intake, so we worked hard to make meaningful reductions in sodium without sacrificing the taste, quality or safety of some of North America’s favourite foods.”
Kraft Foods’ sodium reduction efforts reach across the company’s North American product portfolio. Staples such as Kraft Grated Parmesan Cheese, Breakstone’s 2% Cottage Cheese and Oscar Mayer Bacon had reductions of more than 10%. And for many other Kraft Foods products, the results far exceeded this goal, including:
In total, Kraft Foods has reduced sodium content in more than 1,000 SKUs across 24 different product categories.
Source: Kraft Foods
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