Ready-made pastry brand Jus-Rol is to unveil a new brand image and packaging following a rebrand exercise. The new look creates a ‘modern personality’ for the heritage brand, which was first launched in 1954.
The original ready-to-roll pastry brand is looking to lead the expanding market for baking products as consumers look to emulate onscreen cookery shows. Convenience is a key selling point for Jus-Rol, which targets female consumers and families.
Created by food specialist branding agency The Collaborators, the new look has been created to reflect the authentic image of the brand and its baking credentials. The navy blue logo offers on-shelf impact with an eye-catching colour palette designed to help consumers easily navigate through the product range.
“Baking is back in a big way and Jus-Rol needed a new look to ensure that it maintains its appeal and reflects the needs of today’s busy consumer,” said Jayne Lilly, director at The Collaborators. “In a competitive sector, it’s vital that Jus-Rol maintains its leading brand position that it has enjoyed for many years as the marque of quality ready-to-roll pastry that produces great tarts, pies and pastry treats every time.”
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