The brand creation includes strategy, brand identity, naming, brand language and tone of voice, structure and graphics.
Anton Plekhov from Lucky Spirits said: “We spotted a niche in the market to target the 18-25-year-old whisky drinker with a brand specifically designed to complement their needs and lifestyle. The new brand and packaging Pearlfisher designed challenges the category standards and creates a new language for the whisky market. We are very excited about this launch.”
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