Entitled ‘Share a dram’, the app has been developed to build on the brand’s growing presence on Facebook, which recently smashed the milestone of 60,000 fans.
The app will allow fans to share a virtual dram with their friends by selecting their favourite expression from The Macallan range on the app, including The Macallan Sherry Oak 12 years old, The Macallan Fine Oak 15 years old and the 1824 Collection. A variety of serving options are also offered including the famous The Macallan Ice Ball serve.
As fans share further drams with their friends on Facebook, they will gain access to higher end whiskies such as The Macallan 1824 Estate Reserve and The Macallan Fine Oak 21 years old. Fans will also gain an insight and learn more about the different whiskies in The Macallan range.
Annabel Kohler, marketing innovation manager for The Macallan, said: “This marks an exciting move for The Macallan in the world of social media. The launch of the new app will build upon the nature of sharing a dram with friends, as well as the luxury, style and authenticity long associated with The Macallan.”
Source: The Macallan
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