San Francisco-based company, The Naked Market, has raised $6 million in seed funding to expand its portfolio of food and beverage brands.
The round was backed by Holtzbrinck Ventures, BEB Capital, Integrated Capital, Sequoia Capital’s Scout Fund, and others. Yves Potvin, founder of Garden Protein, also supported the company’s seed financing push.
Founded in 2019, The Naked Market is building a portfolio of brands that currently includes acai Beach House Bowls, Flock Chicken Chips, and AvoCrazy Avocado Puffs. The company has also incorporated community-focused one-for-one giveback models into its product offerings.
The newly launched Project Breakfast range.
According to The Naked Market, the funding secured in this round will be used to expand its product line with the introduction of six new brands in the next 12 months.
The Naked Market has just launched the first of these, Project Breakfast, a range of plant-based and keto-friendly morning beverages, available in vanilla chai, green tea matcha, and chocolate flavours.
“We spent years being underwhelmed with healthy breakfast options available for on-the-go people like ourselves,” said The Naked Market co-founder and CEO, Harrison Fugman.
“Project Breakfast provides a delicious, high-protein and low-net carb alternative to start your day that we hope provides the current health-conscious generation with a new, clean way to enjoy their mornings.”
© FoodBev Media Ltd 2020