10 years after it was first launched, Vanilla Coke now has updated packaging and will be promoted via traditional advertising, outdoor media and in-store elements.
“There has been huge consumer demand for the return of Vanilla Coke, so we were really excited about bringing back the variant to the Coca-Cola family,” said Zoe Howorth, marketing director for Coca-Cola Great Britain. “It’s the product that consumers ask us to reintroduce most frequently, and we’re excited to be able to do so while marking the 10th anniversary of flavours.”
See the FoodBev Coca-Cola Gallery.
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