New snack brand The Savourists has unveiled a range of savoury bars, which it says is one of the first of its kind on the UK market.
Featuring sunflower seeds and ancient grains, such as quinoa and puffed amaranth, the range is said to be full of fibre and packed with plant-based protein.
Available in two flavours – black olive & nori seaweed and ‘tangy’ sundried tomato & herb – the bars are also low in sugar and gluten free.
“At The Savourists, we are on a mission to shake up the on-the-go snacking aisle with an exciting new savoury snack bar proposition,” said The Savourists founder, Harry Turpin.
“For too long, sweet has dominated with hundreds of fruit and nut bars, often with misleading health messages and similar taste profiles. When you dig deeper into the nutritional content, some snack bars have as much as 17.7g of sugar per 35g, which is 50% of the entire bar.
“We want to evolve the category, that’s why we’ve created The Savourists brand. Our savoury bars are low sugar, use only the finest real ingredients and offer something completely new in terms of taste. We can’t wait to hear what people think.”
With an RRP of £1.85 per 40g bar, The Savourists’ new range is available nationwide in the UK.
The bars have listings with Planet Organic and Wholefoods, as well as a number of independent shops, and are also rolling out in Sainsbury’s as part of the supermarket’s ‘Taste of the Future’ bay.
© FoodBev Media Ltd 2024