Celebrity-founded and ‘mission-based’ snack brand, This Saves Lives, has expanded its portfolio with the launch of a new snack line, Kids Krispy Kritter Treats and the addition of new flavours to its existing ranges.
The US-based company, which was co-founded in 2013 by Kristen Bell, Ryan Devlin, Todd Grinnell, and Ravi Patel, seeks to combat early childhood malnutrition through its commitment to send a ‘life-saving’ food packet to a child in need for every product purchased.
In addition, in light of the current Covid-19 pandemic, the brand has announced that for a limited time, it will match every purchase on its website, with a donation of a This Saves Lives snack to a food insecure family in the US.
Offering one full portion of fruits and vegetables in each serving, the new range is available in five child-friendly flavours: Crocodile Chocolate Crunch, Unicorn Sprinkle Surprise, Mammoth Marshmallow Krisp, Bigfoot Campfire S’mores, and Dragon’s Dream Cookies N’ Cream.
According to This Saves Lives, the new treats are non-GMO, minimal sugar, Kosher and free of the top eight allergens, including nuts and dairy.
Commenting on the launch, This Saves Lives’ CEO Jensen Thome, said: “In thinking about creating our second kids line, it was important to us to develop a better-for-you version of a beloved sweet treat.
“The new snacks are safe for all kids to enjoy, have a great nutritional profile, and start a conversation about the importance of helping others.”
Kristen Bell, actor and co-founder of This Saves Lives, added: “We created This Saves Lives to fight early childhood malnutrition, and I’m radically hopeful that we can continue to inspire action and save children’s lives.
“We’ve been working on our Kids Krispy Kritter Treats and new Kids and Classic Bars for some time, but it makes me feel good to launch them now, knowing they might help bring a little joy to families knowing they are sending life-saving food to children in need.”
The brand has also expanded its existing ranges with the addition of Beehive Jive Honey & Oat and Elephant Apple Crisp Kids Snack Bars and four new flavours of its Classic Bars: Almond Mocha, Dark Chocolate Hazelnut, Dark Chocolate Caramel, and Dark Chocolate Sea Salt.
Kids Krispy Kritter Treats are available to purchase online and will be rolled out to US retailers this summer, with an RRP of $4.29 per 6-count box.
© FoodBev Media Ltd 2020