The new look was designed by B&B to keep the same recognised look and feel as This Water, while creating a new ‘modern’ look that stands out on-shelf.
Emilie Stephenson, Juicy Water brand manager, said: “’The new packaging keeps the same clean and simple look which our drinkers love, and the new imagery makes our bottles more eye-catching.
“We will be supporting this rebrand with an exciting summer activity to include press, temperature-activated digital media and experiential, which we will run when it’s hot, so keep your eyes peeled and hope for sun.”
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