Available in major supermarkets from June 2014, the Brazilian-cuisine-inspired convenient rice aims to invigorate the ready-to-heat category.
“We wanted to bring consumers a convenient way to enjoy a taste of Brazilian cuisine at home during the summer festivities,” said Anna Beheshti, senior brand manager at Tilda. “With demand for South American flavours and maximum convenience, Limited Edition Brazilian Samba Rice is set to get taste buds across the nation doing the Samba, while marketing investment will drive consumer engagement with the category at this exciting time.”
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