Gourmet pie brand Tom’s Pies has revealed a new brand and pack design, after securing a listing with online supermarket Ocado.
The range has adopted the redesign from design consultant Ziggurat Brands across its five flavour combinations – steak and ale; lamb, chickpea and chorizo; chicken, ham hock and leek; chicken and wild mushroom; and mushroom and spinach with white truffle oil.
The new packaging uses “images inspired by Victorian circus and a traditional font to anchor the brand firmly in the heritage of the pie”, Ziggurat said. “Unexpected colour combinations create both a contemporary look and strong shelf stand-out,” the London-based agency added.
Alison Taylor, director of Ziggurat Brands, said: “There is theatre through this design. The on-pack illustrations were inspired by an 18th century French book and convey the premium contemporary take on the vintage essence of the brand. A unique perforation technique allows for easy tear and further enhances the theatre of opening the packaging to reveal the pie.”
Tom’s Pies founder and director Tom Cull added: “We’re really proud of our new packaging and hope customers old and new will love the design as much as we do. Working exclusively with Ocado means that fans of Tom’s Pies all over the country can get their favourites delivered as part of their regular shopping, which will be so convenient for them.”
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