Unilever in Germany launched its first yogurt cooking sauce under its Du farst brand. With only 7% fat, yogurt SaucenIDEE is described as the perfect accompaniment for roasted meat and fish.
Bayernland launched a 330ml bottle of buttercream for use in the kitchen, under its Butaris brand label. The pure butter is lactose-free and in a new format designed to attract younger customers.
Ireland’s Kerry Foods reinvigorated the cheese snacks category with a new product called Cheestrings Shots, giving children another fun way to eat cheese. Shots had widespread lunchbox appeal, with each sachet containing lots of little cheese pieces for children to shake, before tearing open at the top and shooting the contents straight into their mouths.
The number one brand of Brie in France caught the eye with a new shape when it produced its award-winning cheese in Wisconsin US. The 6oz Président Brie Log offered a new element of convenience, easy to cut and easy to serve and eat.
While the majority of milk drinks are packed in cartons and plastic bottles, milk drinks in cans tend to catch the eye. Amul in India consolidated its position in the beverage market with the introduction of a milkshake under the brand name Amul Kool Millk Shaake. Targeted at children and teenagers, the long-life milkshakes are packed in 22cl cans and have a shelf life of 180 days.
DyDo Drinco’s Milk Caramel Shake and Milk Cocoa were based on confectionery and produced in collaboration with Japanese company Morinaga. The Milk Cocoa contains cocoa powder, milk, sugar and cream and the Milk Caramel Shake contains a sweet mixture of eggs, milk and sugar plus a Morinaga caramel sauce.
In the US, Yoplait launched new Fiber One 50 calorie yogurt in four flavours, including strawberry, vanilla, peach and key lime pie. The yogurts were aimed at ‘consumers looking to curb their midday cravings’, with each 4oz serving providing 20% of the recommended daily value of fibre.
Get Silly Ice Cream in the US launched IttiBitz ice cream consisting of small balls of ice cream that can be spooned out of their packaging. The balls come in numerous flavours and designs that can be seen through the clear product container. The product was one of the winners at the Taste 09 taste innovation competition at Anuga.
Dreyer’s Grand Ice Cream – a division of Nestlé USA – claims to have a history of lifting spirits. In 1929, it introduced a new flavour of ice cream to bring a smile to people during the dark days of the Great Depression. That flavour was Rocky Road. 80 years later, they were at it again with a new Slow Churned Light Ice Cream Limited Edition Flavour: Red, White & No More Blues! – a creamy vanilla ice cream with fruity swirls of blueberry and strawberry throughout.
I’m sure 2010 will be packed full of new and innovative products in the dairy industry. Read about them on FoodBev.com and in Dairy Innovation magazine.
Happy new year!
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