To attract maximum interest and attention to its new herbal aperitif Totino bottle, Henkell & Co Vinpol has turned to Ardagh Group to style the whole range as a brand family.
The design and production teams at the company’s Gostyń unit in Poland redesigned the 1-litre bottle and created two new capacities: 500ml and 750ml.
From an initial concept, Ardagh’s design team at Gostyń, led by senior product designer Roman Sobecki, used experience and ingenuity to master the many technical challenges: “We were working at the very margins of what’s technically feasible to reproduce complex embossing for a high-volume bottle of this shape, and are absolutely delighted with the final result, which we feel meets the aesthetic requirements of the brief as well as the technical,” he said.
“Our new Totino bottle expresses a clean, modern and very stylish look that exemplifies the quality of our product and meets raising expectations of our customers,” said Dariusz Polak, marketing and export director at Henkel & Co Vinpol Poland. “This effect and result is achieved not only through the product’s concept, but also thanks to the professionalism of our partner, Ardagh Group, who helped us to put it into practice.”
© FoodBev Media Ltd 2020