The Treofan Group has signed a marketing partnership agreement with Shiner International (China) and Alliance Packaging (Hong Kong), which will boost the partners’ geographical reach and product offering and create significant global growth opportunities, the company said.
Treofan will have exclusive responsibility for marketing and sales of coated films and tobacco films for Shiner in Europe and the Americas. Shiner will gain access to Treofan’s advanced technologies for tobacco films and packaging for sale in the Chinese market and Alliance will have the primary responsibility for sales and marketing for all packaging films from Treofan and Shiner in the Asia-Pacific market.
Shiner CEO, Qingtao Xing, said: “The integrated concept offers Shiner’s customers access to Treofan’s leading technology in tobacco films, along with Treofan’s competence in emerging technologies. Treofan will bring to the partnership its strong sales force and its market leadership position in Europe, through which Shiner and Alliance will be able to access the markets outside China.”
Effective immediately, Shiner and Alliance sales force in both Europe and the Americas will be absorbed into Treofan’s network, which will have exclusive distribution rights for Shiner’s coated and tobacco films in those markets. Treofan and Shiner will have a total joint coated film capacity of approximately 25,000 tons per year.
Shiner will begin full production on its new tobacco film line in the fourth quarter of 2011, and has chosen Treofan as a technology partner to strengthen its position in the Chinese tobacco film market. Meanwhile, Treofan’s know-how will allow Shiner to produce the most advanced tobacco films on its new 6.4 metre Brueckner line. Treofan and Shiner will have a total joint tobacco film capacity of approximately 45,000 tons per year.
Source: Treofan Group
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