The 100% Natural Coconut Milk will sit alongside the brand’s existing Premium Coconut Milk, which is available in a 400ml and (uniquely) in a 165ml can.
“Our two new launches have a fantastic proposition and are designed not only to appeal to Tropical Sun’s core consumers who enjoy coconut milk regularly, but also foodies, adventurous cooks and consumers looking to ‘tropicalise’ their food with a delicious coconut flavour,” said Jag Singh, brand manager at Tropical Sun Foods. “Coconut milk products are performing exceptionally well, with volumes up 18.2% and value up 21.3%. Our new launches will help to continue this growth, create upsell opportunities for retailers and get more people spending in the world foods aisle.”
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