In addition, the recent opening of the Canadian market for stevia as both a tabletop sweetener and as an ingredient in foods and beverages will allow Truvia sweetener to be available throughout North America in 2013.
Zanna McFerson, vice president and business director for the Truvia business, said: “We are pleased with the rapid acceptance of Truvia sweetener around the world, and our strategic agreement with Grupo Herdez enables us to further expand our global presence.
“With the market opening in Canada, Truvia sweetener is the only stevia brand to be available across North America, Venezuela and select countries in Europe in 2013.”
Source: Cargill
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