The business has signed an exclusive distribution partnership in Spain with Azucarera, a sugar company in Iberia. This partnership follows exclusive distribution agreements made with the leading sugar brands in Europe-CristalCo (Daddy) in France, Eridania in Italy and the Silver Spoon Company, part of Associated British Foods, in the UK and Ireland.
Cargill, the maker of Truvia sweetener and an official petitioner for the use of stevia in Europe, was notified by the European Commission of its formal approval of steviol glycosides in Europe as of November 11.
Zanna McFerson, vice president and business director of the Truvia enterprise, said: “These partnerships mark an important stage in the growth of Truvia sweetener in Europe. Our partners are innovators in bringing sweetness to consumers with trusted brands and strategic business relationships and are ideally suited to deliver an entirely new category to the European consumer-calorie free sweetness from the leaf of the stevia plant.”
Source: Cargill
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