Tyson Foods has launched a range of refrigerated protein snack bites with functional properties under its new brand, Pact. The new line up has been created to promote the natural benefits of food.
With its new release, Tyson Foods aims to exploit the growing functional food market, by offering a convenient, portable snack option that is intended to be enjoyed any time of the day.
Described as being ‘packed with nutrition’, each snack bite contains at least ten wholesome ingredients, while free-from artificial preservatives. Pact snacks are made from real fruit and nuts and include ingredients such as kombucha, matcha and collagen.
As well as a good source of protein, Pact products help promote digestive health by containing probiotics, prebiotics and fibre.
While refrigeration maintains the snacks freshness and functionality, the bites can be enjoyed out of the fridge for up to a week.
Pact Snack Bites are available in four varieties: Gut Instinct (cranberry + kombucha probiotic snack bites), Gut Ahead (turmeric + ginger prebiotic snack bites), Vibe On (mint matcha + blueberry energizing snack bites) and Glow With It (cocoa + coconut collagen snack bites).
Noelle O’Mara, group president of prepared foods for Tyson Foods said: “Consumers are looking for delicious, convenient foods to deliver essential protein and other functional benefits.
“As one of the largest food companies in the world and a leader in protein, we are in a strong position to capture that demand as we continue to innovate with exciting new products like Pact.”
O’Mara added: “Pact is part of our multi-dimensional approach to innovation which includes creating food that is fresh and less processed, in flexible forms that fit seamlessly into consumers’ lives, and that is functional with important health and well-being benefits.”
Previously this year, the US corporation invested in New Wave Foods, a producer of plant-based seafood alternatives, along with launching other products within its broad portfolio of brands such as Raised and Rooted plant-based nuggets and blended burgers.
Pact will debut its Snack Bites with a campaign on crowd-funding platform, Indiegogo before a broader release.
© FoodBev Media Ltd 2020
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