The Dell’Ugo Deli range has been renamed ‘Tipo Artiginale’, an Italian term to express the artisan nature of the recipe.
The new packaging designs take inspiration from old railway station signage and advertising posters of the 1930s, the year Ugo Foods Group set up and started production in London.
“We finally have a pack that communicates our core values to consumers in a meaningful way,” said chairman and third generation family member, Paul Ugo. “For example, we’ve been sourcing wild Porcini mushrooms from the same region of Italy since my Grandfather’s day, and it’s these values of heritage and provenance that we’re now communicating through our new packaging designs.”
Available from Waitrose and Ocado, with prices ranging from £2.99 to £4.99.
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