The range will comprise 28 new product lines, including four first-to-market food offerings, and will be available on special offer for the 12 weeks leading up to Christmas at two for £5.
“It’s completely unheard of for a brand to launch this number of branded products into a retailer at one time,” said Simon Day, brand founder for Unearthed. “To be able to turn so many ideas into reality has been hugely exciting and challenging for our team, and it’s a great example of Waitrose leading the market once again.”
First-to-market products include:
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