The new look will be rolled out across its new Alfresco Sausages and Olives & Antipasti range from the end of May onwards in a bid to reignite growth within the chilled olive and antipasti sector, which has slowed in growth over the past 12 months.
“With own-label packaging having moved on hugely in the five years since we launched, it was important for us as a small brand to re-establish our difference,” said Simon Day, founder of Unearthed. “As such, we felt it was time for a brand refresh. We love the new look and feel that our personality comes through even more.”
© FoodBev Media Ltd 2024