Unilever-owned snack brand Graze has expanded its savoury Crunch range in the UK to offer consumers wholesome alternatives to crisps and other savoury snacks.
Combining corn, peas and broad beans, the extended range consists of two variants – lightly sea salted and sweet chilli – that contain no artificial colours, flavours or preservatives.
The additions are inspired by the UK’s favourite crisp flavours and have been developed in light of shifting consumer focus on “quality” calories, with increasing demand for positive nutritional value, as opposed to zero-calorie options.
Graze has also announced plans for its latest advertising campaign, which aims to raise awareness of the brand’s sharing bag range.
Eleanor Freeman, head of health and nutrition strategy at Graze, said: “The extension of our Crunch range builds on the popularity of one of our best-selling products, smoky barbecue Crunch, and is the latest step in Graze’s ongoing mission to help consumers enjoy healthy snacking.
The new flavours are currently available in Tesco and Sainsbury’s stores in the UK.
“We’re excited to continue to build momentum from our biggest advertising campaign in May and announce the launch of our latest campaign that is set to reach 63% of our target audience.
“Our dedication to pushing the boundaries of healthy snacking innovation is ingrained in the business’ ethos and we are looking forward to seeing where the next six months take us as we continue to disrupt the sector with our delicious, nutritious products.”
The new variants are now available in Tesco and Sainsbury’s and will be rolled out in Waitrose, Boots and WHSmith stores later in the year.
Unilever announced in February it had secured a deal to Graze from investment firm The Carlyle Group. Founded in 2008, the brand makes a range of nuts, seeds, trail mixes and snack bars.
© FoodBev Media Ltd 2020
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