“Since launching Knorr Stock Pot in 2008 – the first jelly pot format of its kind – and using the same technology to launch Knorr Gravy Pot in 2012, we’ve revolutionised the ambient aisle with this new, more authentic product format,” said marketing manager Lucy Walsh. “Over 1-in-5 households bought a Knorr Stock Pot in the last 12 months, and the total ‘pot’ platform is now worth over £35m RSV.
In line with the existing range, the new additions to the portfolio will be sold in packs of four with an RRP of £1.59.
© FoodBev Media Ltd 2024