The revamped bottle features an embossed illustration of the iconic Jimador, a figure that represents the hard work and dedication to craftsmanship displayed by the master agave harvesters.
The slightly modified body of the bottle features stylised, pronounced corners at the shoulders and base, giving the body of the bottle a sleek, modern appeal.
Some of the other design changes include a bigger bottle size, smaller, streamlined, coloured metallic label design to showcase more of the premium tequila, and uniform caps.
All bottle sizes will be evolving to the new packaging and will maintain the same price point.
© FoodBev Media Ltd 2024