Upfield-owned dairy-free cheese brand, Violife, is expanding its portfolio with the introduction of a new vegan butter alternative: Vioblock.
Providing a “buttery flavour”, the new plant-based product contains vitamins B1, B2, B6 and B12, as well as folic acid, while being free from soya, gluten, lactose, nuts and preservatives.
Vioblock marks Violife’s first butter alternative as the brand seeks to expand its offering beyond dairy-free cheeses.
Bianca Harris, UKI marketing manager for Violife, said: “Launching our first butter alternative Vioblock is a milestone moment for Violife as we look to expand our product offering further within the dairy alternatives category.
“Always 100% vegan, Vioblock stays true to the core values of Violife, in that they are suitable for everyone to enjoy regardless of their dietary requirements and perform just as you would expect.”
With an RRP of £2, the new Vioblock is available at Asda stores across the UK, with other national retailers to be announced shortly.
Earlier this year, Violife launched a vegan BBQ pack in Sainsbury’s that contains three varieties of vegan cheese.
© FoodBev Media Ltd 2021
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