In Australia, breakfast food manufacturer Sanitarium Health and Wellbeing has launched Up&Go Oats2Go. The ‘liquid breakfast’ product contains real wholegrain oats and skimmed milk. It is designed to provide consumers with a nutritious start to the day, with the protein, energy and dietary fibre of a bowl of oats and milk.
Available in three flavours – cocoa, creamy vanilla and banana & honey – Oats2Go is low in fat, high in fibre and protein and contains a source of whole grain oats.
What we call the breakfast in a bottle category began with Sanitarium’s original Up&Go product, the success of which was cited as being the reason for Kellogg and General Mills entering the category.
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