Having provided consumers with authentic homemade quality juices and smoothies with high nutritional value since launching in 2012, the family company is now expanding its offering with a new line especially designed for children.
Vegesentials was founded by mother of three Patience Arinaitwe-Mugadu and her husband Dr Andrew Mugadu, and the recipes for the new range have been created with the help of their children.
Intended to overcome the everyday struggle of encouraging children to eat fresh fruit and vegetables, the range adds new child-friendly flavours to the Vegesentials collection, including Cool Cucumber & Pineapple, Groovy Beet & Strawberry Juice and Cheeky Carrot & Peach.
The range comes in lunch-box-sized 125ml bottles and is available from Whole Foods.
As a mother herself, ensuring the nutritional quality of the range was paramount for Patience as she and her family created the new collection. Vegesentials pioneer the use of innovative HPP technology and the fresh fruit and vegetables which make up the drinks are cold-pressurised to make sure the ingredients retain their raw and nutritious properties.
There is no use of pre-packaged purees, heat treatment, added sugar, water, extracts, additives or powders of concentrates, making them a healthy choice for growing children.
Patience Arinaitwe-Mugadu, co-founder and managing director of Vegesentials, said: “We totally understand the struggles parents go through to get fruit and vegetables into their children. It’s a daily battle that any mum and dad is familiar with. We wanted to create a range of healthy smoothies and juices to make the chore easier for parents but which would still be tasty to little palates.
“It was important to us that we designed the flavours with the help of those who would be drinking them, by listening to our children we were able to understand healthy food and drink from their perspective and get the perfect balance of what they want and what they need.”
Source: Vegesentials
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