Victor Allen’s teams up with Mars on new RTD iced coffees

Trilliant has teamed up with Mars Wrigley to launch two RTD iced coffee beverages, in Twix and Snickers varieties, under its Victor Allen’s coffee brand.

The newest flavour innovations are made with real cream and sugar to deliver the classic Snickers and Twix flavours with a subtle undertone of coffee.

Martin Terwilliger, senior marketing director at Mars Wrigley, said: “Mars is delighted to team up with Victor Allen’s to provide consumers with a whole new way to enjoy the beloved flavours of Snickers and Twix, in an entirely new format”.

Each 13.7oz bottle contains 220 calories, which Trilliant claims is “lower than most other big brands in the market”.

Zac McAuley, Trilliant’s senior brand manager, said: “At Victor Allen’s, we understand the trends of where coffee is headed with consumers wanting new and exciting flavours to treat themselves daily in a convenient RTD format. We’re excited to tap into these trends in partnership with such historic Mars Wrigley brands like Snickers and Twix. We look forward to bringing innovations to market that push the traditional limits of coffee for years to come.”

The launch comes less than a month after Mars Chocolate Drinks and Treats launched two new iced coffee mocha lattes into the UK market, under its Mars and Galaxy brands.

Victor Allen’s Snickers and Twix Iced Coffee beverages are available in 13.7oz bottles in major retailers across the US, with more sizes to roll out later in the year.