Weight Watchers Soft Drinks are set to benefit from a national consumer campaign for the ‘New Year, New You’ period, targeting the major women’s lifestyle press throughout January and February.
It will be kick started with advertising in the bumper February issue (on-shelf January 2013) of Weight Watchers magazine, supported by a coupon promotion offering 50p off any product from the Weight Watchers Soft Drinks range redeemable at all stockists.
The campaign is part of Vimto Soft Drinks’ 2013 strategy for the brand, which will focus on marketing activity during the three key weight loss periods in the calendar; New Year, the countdown to summer in May and the lead up to the Christmas party dress season from October.
Activity will also aim to drive impulse distribution of the 500ml RTD Fruit Drinks range, which is available in Brazilian Orange, Mango & Watermelon and Italian Red Grape & Raspberry. Support will include a national sampling campaign targeting office workers in selected city centre locations.
Source: Vimto Soft Drinks
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