The No Added Sugar format will be available in two flavours: Original and Cherry, as a 6-pack multipack within the multiple channel and as a 59p PMP single-pack to in the impulse channel.
Vimto will also launch a 49p PMP of its 250ml No Added Sugar Tetra into the impulse channel in January, boosting the brand’s No Added Sugar PMP range, which also includes a £1.59 2-Litre No Added Sugar carbonate with promotional packs reduced to £1, a 330ml No Added Sugar carbonate can at 55p and 725ml No Added Sugar squash at £1.65.
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