Coconut milk brand Vita Coco has launched a lower-calorie and lower-fat coconut milk, which is said to have a lighter taste.
Called coconut milk light, the beverage is made from a blend of coconut water and coconut cream and has 20 calories per 100ml.
Vita Coco said the product is aimed at health conscious consumers ‘who are looking for a quality, great-tasting dairy alternative milk’. The lighter taste is said to make it more accessible for those who want the natural benefits of coconuts.
The launch is an integral part of Vita Coco’s investment plans to drive category level growth across coconut water, milk and oil categories with activity spanning marketing, PR and experiential campaigns.
Giles Brook, Vita Coco EMEA CEO, said: “Coconut-based innovation is at the core of everything we do at Vita Coco. Our latest milk offering is just another step in our brand expansion and we will be innovating across all our categories in 2018.
“The launch of milk light is an exciting move towards increasing growth of the already booming coconut-based dairy alternative industry and also marks our first expansion into the ‘lighter’ category.
“What sets our proposition apart from our competitors on the market is the integrity and quality of our ingredients. This is absolutely key to us and we aim to set a new benchmark for the entire category by providing high-quality milk products, made from a mix of our original coconut water and coconut cream.
“We’re looking to emulate what we’ve achieved in coconut water in coconut milk and consequently are fully committed to developing the overall coconut milk category and there’s much more to come. Watch this space.”
The beverage is now available in the UK, retailing at £2.99 for a 1 litre bottle.
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