Vital Farms has unveiled a new ready-to-eat breakfast offering, Egg Bites, made using its pasture-raised eggs.
The refrigerated bites are free from gluten and come in two-bite packs, each of which contains 16-18g of protein.
Ready in 45 seconds, Egg Bites can be heated in the microwave in their recyclable and BPA-free tray.
Egg Bites are available in uncured bacon & cheddar cheese, and uncured ham, bell peppers, onions & cheddar cheese variants. Both are said to be made with ‘humanely raised’ meat.
The range includes two vegetarian-friendly options featuring ‘creamy’ pasture-raised mozzarella: roasted red pepper & mozzarella cheese, and sun-dried tomato, basil & mozzarella cheese.
“People are staying at home more than usual right now and, for many, their days are busier than ever,” said Meghan Shookman, director of innovation at Vital Farms.
“We know a growing number of consumers crave a protein-packed breakfast made with fresh ingredients, but don’t always have the time.
“Egg Bites are made with the ethically sourced ingredients that we believe consumers love and expect from Vital Farms.
“They were created with an emphasis on convenience for mornings when there isn’t time to cook breakfast from scratch. They are the ‘I don’t have time to make eggs, eggs!’”
Egg Bites will be available nationwide in the US from retailers including Whole Foods Market and select Target stores, beginning in August.
Last year, Vital Farms launched a line of ghee butter in squeeze bottles as well as liquid whole eggs in cartons, as it aimed to offer more simplicity in the kitchen.
© FoodBev Media Ltd 2021
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