Product expert Peter Dugar, regional sales manager, and Danuta Banasik, office manager, will manage the new office to provide the fast growing Polish market the full range of Vitiva’s rosemary-based Oxidation Management System portfolio, including the natural colour portfolio Bright’n Colour, customised stevia sweetener mixes under brand name Sweet’nVit and other functional botanical extracts.
Ohad Cohen, CEO of Vitiva, said: “Mr Dugar and Ms Banasik, bring years of experience in the food, natural colour and nutraceutical industries and will provide excellent technical support to Polish customers. We can conduct research and comprehensive tests in-house as well as at the clients’ laboratories, seeking the optimal solutions that ensure great taste and excellent oxidation management.”
Poland is the 6th largest market in the EU for pharmaceuticals, behind Germany, France, UK, Italy and Spain. The Polish pharmaceutical market-the conventional as well as the herbal medicine segments-are demonstrating strong growth in terms of consumption, the company said.
Other segments where Vitiva will focus are the nutraceutical, pharmaceutical and cosmetic industries. “Vitiva is a key player for the food industry in Europe and we entered the Polish market in response to the growing demand for our product line in Poland, not only for food processing but also for nutraceutical, cosmeceutical and pharmaceutical industries,” Cohen added.
Vitiva provides advanced, application-specific solutions for the food, cosmetic, pharmaceutical, nutraceutical and animal feed industries.
Source: Vitiva Poland
© FoodBev Media Ltd 2024