US Braxton Brewing, maker of Vive Hard Seltzer, aims to tap into the success of seasonal flavours with the launch of Pumpkin Spice Hard Seltzer this September.
With its new product, the Vive brand says it has created a distinctly refreshing version of a highly anticipated flavour profile with the intentions of celebrating the fall season.
Braxton’s Vive Hard Seltzers initially launched in 2019 and the new pumpkin spice variety will join the brand’s complete portfolio of eight flavours including blood orange, peach, black raspberry and dragonfruit.
Like the others in the range, Pumpkin Spice Hard Seltzer contains no artificial flavours or sweeteners. With a 5% ABV, each can of the beverage contains 100 calories and 2g carbs.
“The thing that makes Vive so refreshingly different is in its flavour profile, overall. When my brother (Evan Rouse, chief innovation officer) had me try his take on Pumpkin Spice Hard Seltzer, I knew it had to exist in the world,” said Jake Rouse, co-founder and CEO at Braxton Brewing.
He added: “There are few other products where a flavour profile and a customer base align so directly, that we wanted to be sure that we nailed the flavour. Vive Pumpkin Spice is likely going to be laughed at initially, but when you try it, you’ll quickly understand why we’re thrilled to launch.”
Vive’s Pumpkin Spice Hard Seltzer will be available to purchase at Kroger stores throughout Ohio, Kentucky and Tennessee for an RRP of $9.99 per six pack.
© FoodBev Media Ltd 2020