Meat alternatives producer Vivera has announced that it is introducing two new plant-based products in the UK to mark Veganuary.
Launching exclusively into Sainsbury’s, the brand’s new meat-free Lincolnshire Style Sausages can be fried, grilled or oven baked.
The meatless sausage alternatives feature Lincolnshire-style seasoning and a coating made from algae.
Vivera’s new plant-based nuggets are seasoned with southern-style spices and feature a ‘meat-like’ centre encased in a crispy coating.
The Southern Fried Nuggets are accompanied by a smoky BBQ sauce and are said to offer a realistic alternative to their chicken-based counterpart.
Rosie Bambaji, buyer, fresh plant-based at Sainsbury’s, said: “The plant-based category is booming, and we’re delighted to exclusively launch Vivera’s new Lincolnshire Style Sausages and Southern Fried Nuggets with BBQ Sauce.
“Consumers now have more choice than ever, and we’re sure Veganuary 2021 will be successful in encouraging more people to try the wide range of tasty plant-based foods on offer.”
Vivera’s new Lincolnshire Style Sausages and Southern Fried Nuggets with BBQ Sauce are launching into Sainsbury’s stores at the beginning of this month.
The brand recently announced a €30 million investment to double the size of its Dutch facility and the production of its plant-based food.
© FoodBev Media Ltd 2020
World Dairy Innovation Awards – OPEN FOR EARLY BIRD ENTRIES!
The awards celebrate excellence and innovation across the global dairy industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 19 March – enter now!