Vivid Drinks has launched two new products into their range of matcha green teas, including a 100% unsweetened matcha green tea drink.
Available in outlets of Boots from the mid-March, Vivid Unsweetened contains 1g of organic matcha green tea and 0g of sugar. It will be accompanied by a new premium grade matcha powder in 30g pouces, which feature a hook hole to support retailers in merchandising the products.
The new products continue the established relationship that the company has with design agency BrandOpus. They were launched to satsify “unprecedented national demand for green tea and low sugar drinks,” BrandOpus claimed.
“Their design continues the idea that the iconography within the identity changes according to the individual character of each drink. A new colour palette has been introduced to reflect the purity and unsweetened nature of the new matcha products whilst differentiating from the existing flavoured range,” it added.
Paul Taylor, executive creative director of BrandOpus, said: “We are delighted that the success of the Vivid Matcha brand has given us the opportunity to introduce these two new products to the range which will broaden the appeal of the brand to the more purist matcha audience.”
Vivid Drinks founder James Shillcock added: “Since our launch last year the matcha category and RTD tea has flourished but the market is crying out for an unsweetened, zero sugar product. With matcha and green tea booming we expect Vivid Unsweetened matcha to very quickly overtake coconut water and the sugar-heavy vegetable and fruit juices. In terms of the matcha powder the dominant brands already in the market are ripping people off with poor quality at high prices. We’re offering the best quality and at a reasonable price point.”
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