Vivid is available in independent chains such as Whole Foods Market and Planet Organic stores in the UK.
It is the brainchild of entrepreneur James Shillcock, who spotted an opportunity to enter the healthy drinks market with a range of beverages blended with ‘superfood’ Matcha.
Originating in Japan, Matcha is a ground powder with energising and ‘clarity bringing’ qualities, and is high in antioxidants.
“We were tasked with creating a brand that would reflect the unique proposition of a chilled matcha drink,” said Paul Taylor, executive creative director at BrandOpus. “The brand identity establishes a metaphor for the effect that matcha has on your mind. This acts as a shortcut for consumers to understand what makes Vivid different to its competitors. The bold and vivid colours of the brand deliver standout and differentiation in a colourful and congested category.”
Vivid has a price point of £1.85 for 330ml.
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