As well as providing the foundation for an immediate step change in Waitrose’s online business, the investment will equip the retailer for rapid expansion in ecommerce sales over the next decade.
The new website launches in the second week of March. As part of the move, the online grocery service formerly known as Waitrose Deliver will be rebranded as Waitrose.com.
“This investment in our online platform will dramatically enhance the customer experience so that shoppers receive the unrivalled standards of service and the personal touch they associate with our branches,” said Mark Price, Waitrose MD. “With more investment planned, this new platform accelerates our progress as a truly multi-channel retailer.”
Source: Waitrose
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