Smith and Blumenthal stand side-by-side in an empty studio with just a three foot high perspex fixture and some green plastic tokens as props.
The duo explain that instead of making a ‘fancy TV advert’, Waitrose has decided to donate the money saved as an additional £1m to good causes through its Community Matters ‘green token’ scheme.
This is on top of the £600,000 it would normally donate to local good causes through the initiative during November and December.
Both Delia and Heston will be waiving their appearance fees in support of the idea.
The campaign will have the strap line ‘Giving more this Christmas’.
Source: Waitrose
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