New canned cocktail brand, Mix of Total Happiness (MOTH), has announced the launch of a range of ready-to-drink (RTD) cocktails in classic flavours.
The line is launching exclusively into Waitrose stores across the UK from 1 February for £3.99 per can.
Ranging between 14.9-20% ABV, the cocktail range comes in four canned offerings: old fashioned, margarita, negroni and espresso martini.
Co-founder of MOTH, Rob Wallis, said: “We launched MOTH because we wanted to make bar-quality cocktails that can be served as easily as a can of beer. Very simply, to make the best cocktails in a can.
“We’re picky with provenance and every ingredient is chosen with precision. At the same time – we’re not snobbish. We don’t talk in master mixologist lingo. We believe in fair prices for great drinks.”
According to Wallis, the brand is constantly innovating and will be releasing more drinks this year.
John Vine, spirits buyer at Waitrose, said: “We have seen a huge trend in customers experimenting and trying out new formats and cocktail cans are definitely growing in popularity. The four different cocktails are some of our customers’ favourites, and it’s great they will be able to experience high quality drinks at home.”
© FoodBev Media Ltd 2020
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