The supermarket will be drawing on Titchmarsh’s expertise to support the development and launch of new horticulture and gardening ranges.
Titchmarsh will also be helping Waitrose to illustrate and emphasise the links between producing good food and eating well.
Through TV adverts, articles in Waitrose publications and appearances on the supermarket’s website, Titchmarsh will bring to life the story of how high quality food goes from the land to the dining table, the supermarket said.
Rupert Thomas, Waitrose marketing director, said: “Our customers’ two top interests are good food and gardening. As one of Britain’s most loved and trusted experts, Alan will bring his skills to developing our new gardening ranges and a very special voice to our communications.”
Source: Waitrose
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