Waterlogic has acquired Lux Aqua’s Hungary and Czech Republic-based distribution units for an undisclosed sum, expanding its presence in the Central European market.
Lux Aqua is the main distributor and service provider for Waterlogic’s water dispensers across Hungary and the Czech Republic, and Waterlogic says that this deal accelerates its strategy to enter new direct markets and expand its global footprint.
Waterlogic has a direct presence in 15 countries and an extensive independent global distribution network in place, reaching over 50 countries around the world.
Waterlogic Group CEO, Jeremy Ben-David, said: “Lux Aqua has a fast-growing foothold in Hungary and the Czech Republic, both attractive high-growth territories.
“They are the natural partners to accelerate our global expansion strategy and significantly strengthen our position as the total water solutions provider. We are delighted to welcome Lux Aqua into the Waterlogic Group.”
Lux Aqua Hungary managing director, János Koós, added: “Lux Aqua Hungary has been distributing and servicing Waterlogic dispensers exclusively for almost four years now.
“The product quality and choice are especially well-regarded in Hungary, where sparkling water consumption is high.
“It’s a great pleasure to be building on our success with such a well-established and market-leading brand to take us to the next level.”
Lux Aqua Czech managing director, Ladislav Voců said: “Lux Aqua Czech is delighted to become part of the Waterlogic family.
“Waterlogic is both driven and geared for growth, and this acquisition significantly strengthens our ability to grow organically and to continue to invest in the future of our business.”
© FoodBev Media Ltd 2020