Waterlogic has expanded its presence into Finland following the acquisitions of Mixtec’s Thoreau franchise and the beverage service business of Beverage Technology Services Finland.
The deal for Thoreau’s Finnish franchise and hospitality solution comes just a few months after Waterlogic acquired Thoreau International.
Located in Petikko, Vantaa, Mixtec launched Finland’s Thoreau franchise serving the HoReCa market back in 2014.
With the acquisition of the Thoreau brand, Waterlogic will launch its hospitality offering for the first time in Finland alongside its Purezza Premium Water brand. The deal also provides Waterlogic with the opportunity to introduce its full range of office hydration solutions to businesses across the country.
The deal will see the establishment of a base for Waterlogic in the country, which includes a ready-made service platform. The newly-formed Waterlogic Finland will become part of the Waterlogic Nordic group alongside Norway, Denmark and Sweden.
Mattias Källemyr, CEO Waterlogic Nordic, said: “This is truly a milestone for us and will complete our vision of creating one consolidated Nordic region with Finland being the last piece of the puzzle.
“With this acquisition, we will launch our Purezza concept to hospitality venues in the country as well as introduce Waterlogic’s full range of solutions. We welcome our new employees in Finland to Waterlogic and wish them every success in our combined business as we continue to grow our footprint in Finland organically and through further acquisitions.”
Mixtec managing director, Kristian Von Bonsdorff, will take on the role of country manager of Waterlogic Finland.
He said: “This is a very exciting opportunity to leverage the combined strength of two very established and valued hospitality brands as well as to introduce Waterlogic’s cutting-edge hydration solutions for all workplaces, ensuring Finnish people can enjoy the safest and most sustainable water wherever they work.”
The news marks Watelogic’s first deal since it was majoritvely acquired by Castik Capital, as the water dispenser manufacturer looks to execute its growth strategy.
© FoodBev Media Ltd 2021
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