Weetabix has released a new addition to its Alpen cereal bar portfolio with new nutritional flavoured oat-based blend bars.
The new cereal bars, named Alpen Oat Blends, are available in three variations: salted caramel, dark chocolate orange and cocoa and peanut.
The bars consist of a blend of oats, nuts and fruits with an added caramel centre and topped with crunchy nuts or ‘nibs’. They’re also high in fibre.
Helena Blincow, Alpen’s head of brand, said: “The current cereal bar landscape aims to meet a number of needs along a spectrum from healthy to tasty, but many of the latter fall short on consumers’ health expectations”.
She continued: “With more people than ever looking for both tasty and wholesome foods and not wanting to compromise on health, there is a clear opportunity to deliver products that meet these needs and drive real choice and excitement in the category, which is why we’ve launched Alpen Oat Blends.”
The full range of cereal bars is available in the UK in Asda from October with an RRP of £2.99 per pack of four 32g bars.
© FoodBev Media Ltd 2021
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