Weetabix Archives - FoodBev Media

Weetabix

Weetabix unveils 100% recyclable bottles for its On The Go range

Weetabix has unveiled new 100% recyclable bottles for its Weetabix On the Go range of breakfast drinks, which will be in... Read more

October 05, 2020

Weetabix has partnered with Kara, the foodservice arm of the Finsbury Food Group, to bring a new range of breakfast muff... Read more

March 27, 2019

Cereal company Post Holdings has agreed to acquire refrigerated food company Bob Evans Farms for around $1.5bn. Read more

September 19, 2017

Weetabix is introducing two variants with fruit pieces as it targets consumers seeking a healthier breakfast. Read more

August 18, 2017

US cereal producer Post Holdings has recorded sales of $1.27bn in the third quarter of its fiscal year, after buying UK... Read more

August 04, 2017

The CEO of Post Holdings has said that he is 'excited about the growth opportunities' that the Weetabix acquisition prov... Read more

April 19, 2017

British cereal maker Weetabix is to be acquired by US firm Post Holdings for $1.8 billion, following reports in January... Read more

April 18, 2017

Barilla has emerged as the most likely buyer for Weetabix – the cereal company put up for sale by its Chinese owner – ac... Read more

January 24, 2017

Weetabix has unveiled a new campaign with £3m advertising spend, designed to encourage consumers to get active. Read more

May 24, 2016

Weetabix has launched a television advertising campaign to support the release of its high-in-protein breakfast cereal. Read more

April 06, 2016